Virgin Voyages is announcing the following exciting news,
“In celebration of International Beer Day, Virgin Voyages, the new lifestyle brand from Richard Branson that is shaking up the travel industry, announced today that the company will serve up a signature craft beer, an English Pale Ale with a hint of red, sold exclusively on the Scarlet Lady.
Before Sailors can enjoy the beer next year, Virgin Voyages and Richard Branson are calling on them to name it. Followers can suggest their favorite names for the brew by commenting on their Instagram post (@VirginVoyages) featuring the beer.
Over a year in the making and in partnership with Miami’s own Wynwood Brewing Company, the English Pale Ale (EPA) is created by connecting American and English brewing traditions; brewed using American malts and hops in Miami but using an English yeast, tying back to Virgin’s British roots.”
“Located on Deck 7, the Draught Haus will be one of the first bars Sailors will discover on board Scarlet Lady and is the perfect casual meet up spot on the ship to grab an expertly brewed beer with friends. Offering eight beers on tap, a wide range of bottled artisanal beers, shots, shot-cocktails and boilermakers. Sailors can enjoy ice cold beverages as music filters in from the adjacent Voyage Vinyl record shop and DJ booth. The bar will also offer a growler service, so Sailors can enjoy the expertly curated craft beers in any of the Scarlet Lady’s uniquely designed public spaces or in the comfort of their cabin.
The Draught Haus is a relaxed meeting spot designed in collaboration with Softroom. It features a striking, sweeping arc of illuminated dichroic glass fins and beautiful window seats that perfectly frame views of the sea. This perfect chill-out space is filled with an eclectic mix of furniture, rustic detailing and a beer tap display set behind the bar.”
I can say that in my lifetime, I’ve never seen such a massive sea change to the cruise industry.
Sir Richard Branson and his team continue to make bold and imaginative changes never dreamed of before, and I’m looking forward to it!
Check out an article from Cruise Radio below for even more details: